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SHANGHAI, China, July 31, 2008—The Board of Directors of i-level Media Group Inc. (OTCBB: ILVL), is pleased to announce the appointment of Frank Ma as the new President and Chief Executive Officer of the company. In addition to his appointment as CEO, Mr. Ma has also been appointed to the Board of Directors. Concurrent with Mr. Ma’s appointment, Aidan Sullivan, the company’s founder and Chairman, has resigned as President and CEO.
Mr. Ma brings more than 7 years of management experience in media ventures in China to his new leadership role at i-level. Prior to accepting the company’s offer, Mr. Ma was General Manager, South China Region, at Impel Health Media China Ltd. (“Health Media”), China’s largest digital media operator in the healthcare industry segment, where he managed 3 offices and more than 100 employees. Before working with Health Media, Mr. Ma worked as Marketing Director for City Glory Pictures Ltd., a company responsible for launching major foreign and Chinese motion pictures in the China market.Prior to that, Mr. Ma was Director of Sale (China) for OTN, the world’s largest outdoor LED screen media company, where he played a key role in establishing their China division.
“We are delighted to have Frank Ma join the company and take on the President and CEO role at this important time in i-level’s development”, explained the company’s founder and Chairman, Aidan Sullivan. “Now that our taxi media network in Shanghai is gaining market share, and we’re preparing to expand into Beijing and other markets, there is a need to bring in experienced leadership to help build on our successes and take us to the next level. We are convinced that Frank’s experience and leadership qualities make him an ideal person to lead the company forward and see that we achieve our goals.”
Born and raised in Beijing, and educated in Canada in international business and marketing, Mr. Ma brings both a local and global perspective to i-level and the digital media market in China. Fluent in Mandarin, English, and Cantonese, his work in the media industry in China has spanned China’s 3 largest media markets—Shanghai, Beijing, and Guangzhou—and he has worked directly with many leading Fortune Global 1000 companies.
"I am very excited about joining i-level Media and leading it through the next stages of its development”, stated Mr. Ma on his appointment. “The out-of-home digital media sector is growing rapidly across China and will continue to increase in market share versus traditional media channels. We have a very promising future ahead of us here at i-level now that we’ve established a beachhead in Shanghai and are ready to grow from here."
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About i-level: i-level Media Group Inc. (www.i-levelmedia.com) is an emerging media company delivering powerful digital media solutions for out-of-home advertising in China. The company owns and operates one of the largest digital in-taxi advertising networks in existence and also licenses its technology and expertise to third parties seeking mobile digital media solutions. i-level’s proprietary technological platform, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis, provides a consistent, reliable and high-impact channel for reaching consumers on the go. Through exclusive distribution agreements with China’s leading taxi operators, i-level puts advertisers’ messages in front of a highly sought-after audience, in a captive and intimate setting.
Investor Relations:
Ian Sullivan: ir@i-levelmedia.com or +86 (021) 5301 8935
This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.
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